About GTRSUITE: innovating sales solutions

About us and our leaders

Welcome to GTRSUITE, the leading SaaS platform revolutionizing lead generation and sales intelligence in the furniture industry.

Established in 2017, our mission is to empower furniture businesses with cutting-edge tools and insights to drive growth, optimize sales strategies, and enhance customer engagement.

Meet our founders

Steve Baxter

CEO & Co-Founder

CEO and Co-Founder, Steve is an experienced entrepreneur and executive with expertise in SaaS, particularly in customer feedback and survey systems. The Founder and CEO of two companies, he first introduced Net Promoter Score to the franchising industry, scaling the company to over 40,000 SMB customers, leading to its acquisition. The second being GTRSUITE that has now helped his customers generate $100’s of millions in B2B revenue.
Prior to his entrepreneurial adventures, he was EMEA Managing Director of CDC Software, a publicly traded software company, Steve managed a $65 million P&L, 460+ staff. And at Satmetrix, he led the global sales orgainzation as EVP.
Connect with Steve on LinkedIn

Benjamin Reverend

COO & Co-Founder

COO and Co-Founder, Benjamin brings a wealth of expertise in software development and data analytics. Benjamin's career spans over fifteen years in the tech industry, where he has been at the forefront of developing innovative solutions and working with high-performing engineering teams. His dedication to creating state-of-the-art software has been crucial in establishing our platform as the go-to solution for lead generation and sales intelligence in the industries we serve.
Connect with Benjamin on LinkedIn