LPD Doors: From Map Pins to 2,500 Leads Sent to Dealers

1. Context

LPD Doors is one of the UK’s leading suppliers of internal and external doors, selling exclusively through a network of around 2,000 stockists.Before working with GTRSUITE, their “Where to Buy” map generated no insights, no SEO visibility, and no measurable demand. Marketing teams couldn’t see where shoppers were engaging, and dealers weren’t receiving qualified leads.

2. Solution

LPD partnered with GTRSUITE to replace their static map with a smart dealer locator and product-page CTAs that connect online interest to in-store action.

The new “Where to Buy” button lets shoppers choose between in-store or online options. (1)
The “Find on Display” feature filters dealers by showroom inventory, connecting shoppers to the exact door they’re viewing online. (2)

This dual-path approach turned LPD’s product catalog into a true drive-to-store system — one that benefits both shoppers and stockists.

3. Process

GTRSUITE’s team began by auditing LPD’s existing dealer data and syncing it with their ERP for real-time accuracy. Each product page was enhanced with contextual CTAs, transforming passive browsing into trackable, high-intent interactions. Once live, performance dashboards allowed both teams to monitor engagement, dealer responsiveness, and lead conversion.

4. Results

Within 12 months, the transformation spoke for itself:

• 2,500+ qualified leads sent directly to dealers (12 000 doors)
• Over 5,000 monthly visits to dealer pages (12% from organic search)
• £2.4M+ in pipeline value created from doors found through GTRSUITE

Dealers now receive actionable enquiries instead of vague interest, and marketing can finally track demand across the network.

5. Lessons Learned

LPD Doors discovered that digital transformation isn’t about adding features — it’s about creating visibility and accountability.When every dealer becomes a local landing page, and every product a conversion opportunity, the website stops being a catalog and becomes a sales engine.